In 2010 Tom founded the UK’s Government Digital Service (GDS), and served as its deputy director for five years.
GDS was established to make sure that the UK government offers world-class digital services that meet people’s needs. GDS is now recognised as a world-leader in digital transformation, and has been cited as a model by the US, Australian and Canadian governments who have since established their own digital transformation units.
Tom led the project to create GOV.UK, the single website for UK Government, which has now received over 3 billion visits, and won the UK’s top design award in 2013.
He also led the digital transformation of several other public services, and in 2012 wrote the UK Government Digital Strategy.
In 2015 Tom left GDS to start Public Digital Ltd, with Mike Bracken and Ben Terrett, GDS’s former Executive Director and Design Director respectively.
Since 2015 Public Digital has helped over 20 governments and many other large institutions around the world adapt to the Internet-era.
Recently he has been the Director of Digital Strategy at the Co-Operative Group, the UK’s largest mutually-owned business, and established the team responsible for the multiple award-winning transformation of Co-op Funeralcare.
Prior to joining the UK Government, Tom was senior digital advisor to OFCOM, the UK communications regulator, and ran Channel 4’s digital innovation fund.
Between 2001 and 2007 he was responsible for the BBC’s Internet strategy, after launching the BBC’s first sport websites in the late 1990s.
Since the late 1990s he has advised politicians, governments and other large institutions on how to make the most of digital technology and the resultant changes in people expectations.
From 1999 to 2001 he was Director of Applications for chello broadband, at the time Europe’s largest broadband provider operating in 15 countries.
From 1995 to 1997 Tom was an editor on the UK edition of Wired Magazine, after which he ran Capital Radio’s websites and founded local information startup UpMyStreet.com.